Linkedin has formed a strategic relationship with The New York Times to deliver targeted news articles to user pages.
The targeted articles are based on the industry and profession of the user. Linkedin will allow users to send articles to contacts and to start discussions based on those articles encouraging professional discussions on site.
Scott Roberts announced the relationship through the Linkedin Blog stating:
We’re glad to announce the launch of our strategic relationship with NYTimes.com that will allow readers to receive targeted news articles based on their unique attributes. In addition, they’ll also be able to share and discuss articles they read on NYTimes.com with other LinkedIn members in their network.
The New York Times has a prominent Linkedin badge on news story pages encourages readers to promote the story (and join) through Linkedin.
Since the New York Times receives around 17 million unique visitors each month it should provide Linkedin quite a boost in members over time.
As a professional network Linkedin is possibly one of the best. Every profession is catered for and the site can be quite busy with discussions on a wide variety of topics. This new relationship will enhance Linkedin’s popularity with professionals around the world.
