Social Marketing Journal


Sphinn Puts Social Bookmarking In A Spin



Sphinn has joined the ranks of several other social bookmarking sites by placing nofollow’s on all new links placed in the ‘upcoming topics’ area. Some SEO experts swear by social bookmarking sites for link building strategies – they may need to think again now.

If a submission makes out of the ‘upcoming topics’ and onto the front page then the nofollow will be removed. Consideration is being given to removing the nofollow once a submission has received a set number of votes.

Social bookmarking has been popular as an SEO link building strategy to the point that many sites have been flooded with content that is below acceptable standards. They have, up until now, still benefited from the link.

There are two issues to this situation. Quality is in the eye of the beholder so what I think is a good article may not meet your standards and vice-versa. Many good submissions will miss out whilst some not so good will sneak in, not based on quality but based on who you know.

Having said that, if submissions have no chance of accumulating sufficient votes to have the nofollow removed then perhaps the writers or their friends will refrain from submitting them. The overall quality of the links submitted will then improve which in the long run will benefit social bookmarking sites like Sphinn.

If your content is not really up to Sphinn’s standards, look elsewhere for social bookmarking.

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1 Comment

  1. Kate Dickman's Gravatar Kate Dickman
    July 25, 2008 at 10:12 pm | Permalink

    Well Sphinn is unlike the majority of social bookmarking sites. It uphold a higher standard for content and is also geared towards the internet marketing crowd so perhaps the no follow links don’t matter as much on this particular site due to the genuine desire to spread information within the industy.

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