Branding Is Important, Even On Linkedin

Writing by Brick Marketing on Sunday, 27 of July , 2008 at 11:20 pm

LinkedIn is a popular social network of more than 20 million professionals from all over the world, representing 100’s of different professions. Joining is not simply a matter of filling in a few details and away you go.

Because of the site’s nature, ie, it is for professionals, you are expected to have a complete and professional looking profile. This is the start of your personal branding and should not be ignored. If you do ignore this aspect you will find that many users treat you with disdain.

Add a picture: a picture puts a face to the name and creates a more personal profile.

Personalize your URL: when you join you are given a computer generated url - change it and personalize it.

Create an email signature file: the signature file is written in html but you can personalize with your own details.

Summary and specialties: you can write your own summary so make it an important part of your profile. The specialties can be important when it comes to searches. Your details will be shown in the relevant search results.

To complete your branding you need to participate in discussions, ask questions and, most importantly, provide answers to questions in your area of expertise. Branding yourself has become the key web 2.0 success.

                      Category: Linkedin