Any site with a community environment, or one that uses media to interact socially, can be included in the term ‘social media’. For many people, particularly website owners, their goal is to use these sites to create a buzz about themselves, their website or their products.
Is there anything wrong with that statement? No, a major portion of all users have the same aim, particularly the buzz about themselves component. Whilst frowned upon many site owners, these activities have become the accepted norm – within reason.
Creating a buzz is nothing new whether in marketing or in personal interaction. There are those that what to stand out from the crowd, be seen, be heard, be the center of attention. Likewise, there are those that want to stay in the background. They don’t want to lead and they certainly don’t want to be the center of attention.
The problem with the first group; over time their loudness becomes a nuisance. To retain their ‘center of attention’ status they start to pull crazy stunts, get louder and often more obnoxious. On social media sites, it doesn’t take long for the ‘buzz’ that has been created to turn into a ‘buzz off’ – and don’t come back attitude.
Social marketing and social bookmarking is exactly the same. You can stand up and be seen. You can become the center of attention. You can even create that ‘buzz’ that has everyone talking about you. Just don’t overstep the mark and turn that popular buzz into a buzz off.
