Social Media’s Ever Changing Landscape

Writing by Brick Marketing on Thursday, 31 of July , 2008 at 11:16 pm

Social media is always changing or, as some would say, evolving. I am not I sure I approve of the latest changes to the social media landscape.

Sphere is my first target today. The content being ’sphun’ is often pure spam now and not very well disguised, if at all.

What has, in the past, been a good site for professionals to interact on has now become rather stale and spam ridden. I noticed one conversation complaining of the lack of new, fresh content and that life on Sphere had become ‘boring’. I notice the person making that statement didn’t have anything else that was fresh and interesting to bring to the table.

I should point out that like most social media sites, it is powered by the people, that means you and I, so if there is a lack of fresh content to digest, we are the ones to blame - not the site.

The other change in the social media landscape is the demise of del.icio.us and its rebirth in the form of delicious.com. It was probably on a matter of time before it took on a dot com role, however the trendy del.icio.us was distinctive and very brandable. I am not so sure of the new name.

They do have their reasons and many of them understandable. The old url will continue to work, however, you will need to login and refresh your cookie to continue to use them. Times are changing.

The last six months have seen many changes to the landscape of social media many with many others touted. Some changes haven’t and probably won’t come to fruition (Digg/Google). Many others will.

It’s a competitive world. Social media has come to a point in its development where there will be restructuring, rationalizations and overhauls. Hopefully, in the long run it will be to our benefit.

                      Category: Social Bookmarking                      

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