Social Marketing Journal


Monthly archives for July, 2008

What’s New In Social Search – me.dium.com



I came across a new social search today which impressed me just a little. It needs to be investigated a little more but the concept; look and feel and the results were quite impressive.

The site, me.dium.com/search has a strange feel to it, probably because of the white and orange and not the traditional Google or Yahoo set up. The search results are also a little different. They are returned in three columns (you can change to two columns). However looks are one thing. Performance is another. It is slow but does return a lot of entries. On the down side, on some of the search terms I used, particularly entering domain names without the extensions, you get hundred or even thousands of results, most being sites that link in to that website rather than the website itself.

However, for a youngish site its overall performance wasn’t too bad – just don’t expect Google like results, in terms of look or results.

It is however a social search site more than, for example, a product search or information search site. me.dium.com itself is a cross between a search site and a social bookmarking site.

The main difference is that rather than bookmarking and referring to friends, you connect with friends and surf the net together sharing what you find along the way. It comes with it’s own toolbar.

I don’t know if I would use it although I can see its use when it comes to group projects. College kids may find a good use in that area. I certainly don’t need another tool bar cluttering up what is already cluttered.

It is an interesting concept and over time it may even win over a few people. However, in this crowded social environment, it may struggle to find a place. It is well worth checking out.

Posted in Social Marketing - Tagged What's New In Social Search - me.dium.com
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Branding Is Important, Even On Linkedin



LinkedIn is a popular social network of more than 20 million professionals from all over the world, representing 100′s of different professions. Joining is not simply a matter of filling in a few details and away you go.

Because of the site’s nature, ie, it is for professionals, you are expected to have a complete and professional looking profile. This is the start of your personal branding and should not be ignored. If you do ignore this aspect you will find that many users treat you with disdain.

Add a picture: a picture puts a face to the name and creates a more personal profile.

Personalize your URL: when you join you are given a computer generated url – change it and personalize it.

Create an email signature file: the signature file is written in html but you can personalize with your own details.

Summary and specialties: you can write your own summary so make it an important part of your profile. The specialties can be important when it comes to searches. Your details will be shown in the relevant search results.

To complete your branding you need to participate in discussions, ask questions and, most importantly, provide answers to questions in your area of expertise. Branding yourself has become the key web 2.0 success.

Posted in Social Networking - Tagged Branding Is Important, Even On Linkedin, Linkedin
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