Social marketing seems to be on everyone’s lips these days although at times I wonder if people are confusing social bookmarking with social networking and social marketing.
Myspace has made it fairly easy to combine social networking with social marketing. After opening a Myspace account, you will need to complete a profile. Make sure your profile is written to attract those from your target groups. For example, if you are targeting 25 to 20 year old males, create a profile that is likely to appeal that age group.
Once you have established your profile, you can do a search to bring forward those who match your target profile. Once you have this list you can start to add these individuals. First invite them to be friends.
From that point on, communicate, socialize, network with who are on your list. Over time you will become accepted as a part of their online Myspace area. This way you have broadened your circle of online ‘friends’ and have which can be used to direct any marketing materials at in the future.
