Social Marketing Journal


Social Bookmarking: What Is Your Motivation For Voting?



One of the distractions of social bookmarking is the ‘voting’ component. Every bookmarking site has some form of voting, whether it is a thumb, a Digg or a Sphinn, it all the same. What motivates you to vote?

If you were to vote every link to that came over to you, you would be there all day reading and voting so my next question is, how many of these requests do you actually read? To be honest, I read very few. I read the title that is sent to me, and, if it catches my attention I may check it out. Otherwise I totally ignore it.

Today, with life so busy and so many articles and posts that could be read, I have found that voting on requested links simply clogs up my bookmarks. At one stage I had so many links bookmarked that I found it easier to store important links that I wanted to return to in my browsers bookmarks.

Now I am little more circumspect. I only add links to my social bookmarks if they interest me or if they contain information that may be useful at a later date. The true intent of social bookmarking was to bookmark your own interests. You could then share them with others if you desired.

If you liked what I liked then perhaps there is an opportunity to network and share other ‘finds’. As social bookmarking sites have become corrupted by ‘voting’ and reaching ‘front page’ status, the number of artificial votes has increased. We no longer ‘vote’ because we like what we see, we ‘vote’ because we like who made the request.

When someone requests a vote, do you read the material before voting?

Posted in Social Bookmarking - Tagged Social Bookmarking, Social Bookmarking: What Is Your Motivation For Voting?
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2 Comments

  1. Charles Heflin's Gravatar Charles Heflin
    August 12, 2008 at 2:54 pm | Permalink

    There is an unspoken subculture among networks that allow voting… It’s not the content but the size of your network… There is an unspoken agreement that if you Digg mine, I’ll Digg yours (as an example)… As a result of this phenomenon, many user voted stories that make front page are simply garbage.

    This leads me to believe that there is a major flaw in most voting networks where top stories may have nothing to do with content and everything to do with “the unspoken law”.

    What do you think?

    Charles Heflin
    Twitter @CharlesHeflin

  2. Nick Stamoulis's Gravatar Nick Stamoulis
    August 13, 2008 at 7:20 am | Permalink

    Hi Charles,

    I agree with you 100%. It almost as if anyone that has a significant amount of time on their hands to develop the relationships can then benefit from the bogus voting…

    Yeah, there should be a real “spoken law” for sure. It is the responsibility of the social bookmarking network to create and enforce policies that regulate this type of thing…Thanks for the comment.

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