Being Social Can Potentially Liberate You From Reliance On The Search Engines
Writing by Social Marketing Journal on Sunday, August 24, 2008 Leave a comment
As the internet expands and as more people turn to the internet for information, the options to find that information expands – and it’s not just in the search engines. In fact, a reliance on the search engines for traffic alone is going to be a big mistake.
The newest group to start taking to the e-waves are those in retirement, or semi-retirement. Where in the past the older generation were reluctant to access technology, around the world there are movement encouraging the reverse. Computers and the internet can now be found in many retirement centers – they even provide tutors to help them access the services.
Search engines are not their major source of information. Those in this older age group often join one of the social groups designed for retired computer novices. There they can learn the how, when and where of the internet including using social sites to find information. They are not alone.
Our youth are just as likely to use a social site to find information about products prior to spending. Both the elderly and our youth do use search engines – but they use it to find non commercial information. For our youth, it is likely to be research for school projects. For the elderly, it is likely to be medical based. For both groups, it is not related to purchasing power.
If you are in business and looking to attract visitors ready to buy, social media will, over the next couple of years, become the major source of traffic when it comes to sales. Social marketing now will enable you to gain a presence whilst learning how best to market your products or services. If you wait one or two years for the trends to consolidate, it may be too late. Everyone else will have a huge head start.
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