Is LinkedIn As Staid As The Professionals Who Use It

Writing by Social Marketing Journal on Wednesday, August 27, 2008 Comments Off

LinkedIn is a social networking site dedicated to professionals and industry leaders. It is also a little slow in updating its services in comparison to many other social networking sites. There is nothing wrong with that of course. It is often said there are leaders and there are followers: LinkedIn is neither – LinkedIn is, well LinkedIn. It meanders along its own road.

LinkedIn has had the groups feature for some time now, however it is only just about to open it up with easier access and more functionality. Starting from this Friday, groups will have a forum function (which can be disabled by the group administrators), the ability to send out regular digests of forum conversations, a group homepage and a searchable list of group members.

They don’t sound like big changes; however, there is little purpose to groups if you cannot meet in your own forum to discuss various issues. The daily or weekly digest is handy function particularly for those not able to log in on a regular basis.

Likewise, home pages are an important part of groups, particularly when you want to promote your group and encourage new membership. Being able to search the list of members has two benefits, first, you can find ‘friends’ and secondly, you check to see if friends are members, if they aren’t, you can invite them.

LinkedIn is a little slow in the modernization processes; however, they seem to ensure that each new function works well and are going to be a benefit to all participants.

Comments Off                      Category: Social Networking                      

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Social Marketing Journal is a Blog that discusses all aspects of Social Media Optimization, Social Media Marketing, Social Networking and Reputation Management for the new and advanced reader.