Social marketing can be a hit and miss affair at the best of times so for many businesses, trying to market their products and services through the various social sites had often met with failure. This is perhaps because they are trying the wrong approach.
Most people will not buy based on a marketing campaign. Social marketing campaigns should be about brand or product awareness rather than selling. If your approach is to inform rather than sell, then your message is more likely to get through. After all, if I am not trying to get you to buy, your natural defenses will not spring up automatically.
Where your social marketing can be effective and overtime convert quite well is by developing opt-in lists. Rather than selling products, sell information. Offer free newsletters with updates on products, how to use them and any other useful information. Once you have an opt-in list of subscribers, you can either use your newsletter to sell the products or use your newsletter to bring traffic to well designed landing pages.
If your social marketing campaign is designed to attract potential customers through opt-in lists, you will find you have far more success than by trying to sell direct. Offer them something of value and they will respond – give them the hard (or soft) sell and they will shut you out.
I agree ..
social bookmarking sites are more about explaining the services and products and providing as much information as possible … which gives a chance to build on the content and number of articles on the site…
just selling something doesn’t give too many options to add more relevant pages on the social bookmarking sites.