Monthly archives for September, 2008

More Users Now Accessing Online Video



IInternet users are now accessing online video in increasing numbers according to a recent study. The study showed a doubling of the number of users accessing video compared to 12 months ago.

The number of businesses now incorporating video content in their web pages is also increasing. An increasing number are producing their own video content and using sites such as YouTube you host the material.

Business content is generally focused in two area. “how to’ video tutorials and video product promotions. Product promotions are less well received, they do however provide a good vehicle for product demonstrations.

The report by Abi Research found that:

growth is due to the amount of rich content available in ad-supported format on portals and via social networks, along with increasing demand from people for video in both short-and long-form online content.

If you are not using video then perhaps now would be a good time to consider its worth to your overall plans.

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Posted in Video Marketing - Tagged , ,

Do You Hang Out With Your Peers Or Your Customers?



One I notice on many of the social networking sites is the number of business people who ‘hang out’ with fellow business people. As far as networking is concerned, that is fine; when it comes to social marketing, it seems pointless.

The aim of social marketing is to put your name, your brand, and/or your product out into the public domain – in other words, to promote your business. Promoting your business to other businesses is not going to increase your sales. You may increase your knowledge of the industry, but that is not the purpose of social marketing.

Don’t get me wrong, there is a need to network with others within your niche. However that should, in the long run, be secondary to promoting your business. To successfully promote your business, you need to be where the potential customer base is. This requires a little research and an understanding of which sites your demographic audience frequents, and what sort of marketing is permitted on those sites.

Hanging out with your peers is fine for networking – just remember to hang out where your customers are if you want to increase your business.

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Posted in Social Networking - Tagged , ,
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