Linkedin Partners With CNBC

Writing by Social Marketing Journal on Sunday, September 14, 2008 Comments Off

Linkedin announced earlier this month a collaboration with CNBC. As part of the announcement, Linkedin’ blog stated:

This collaboration includes CNBC integrating LinkedIn’s community and networking functionality into CNBC.com, enabling users to share and discuss news with their professional networks.

The collaboration has several benefits for the Linkedin community. They can access and share “breaking business news & content from CNBC that ranges from articles and blogs to financial data and video content”. The Linkedin community is made up of professionals who rely heavily on the latest data, particularly financial data.

Of general interest was the statement that:

Community-generated content from LinkedIn will also be broadcast on CNBC programs. These include survey results and on-air Q&A with CNBC anchors, reporters and guests.

This is a first for social networking communities. Actually taking the content and publishing it on a broader mainstream media outlet. It will be interesting to see how well it is taken up by the general community on Linkedin. I’ll keep you posted on any future developments.

Comments Off                      Category: Social Networking                      

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Social Marketing Journal is a Blog that discusses all aspects of Social Media Optimization, Social Media Marketing, Social Networking and Reputation Management for the new and advanced reader.