Social Marketing Journal


Digg To Expand But Still Not Addressing Issues



Digg has acquired new funding and is about to launch into an expansion program that will auger well for many users outside the mainland US. These changes will be welcome and are overdue, however Digg is still not addressing one of the biggest issues that annoys most users, and that is the Digg inner club that seems to be able to control the front page.

The changes mooted by Digg include:

  • personalizing the Digg experience
  • adding the recommendation system to all areas of the site
  • creating deeper category and topic content views
  • adding new ways to discover and organize content
  • making Digg more relevant to local geographical tastes
  • adding foreign language Digg versions
  • initiatives aimed at expanding community outreach
  • more sophisticated tools and interfaces for publishers.

Digg will be expanding their workforce as well so if you’re in the Frisco area, keep your eyes peeled. As a bookmarking site, Digg has its uses. However, unless you’re in that inner circle you will struggle to gain large quantities of traffic. If Digg can find a way around the current situation, it will appeal to a lot more users.

Posted in Social Bookmarking - Tagged digg, digg employment, digg expansion
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