How Do You Break Into A Closed Social Network?
Writing by Social Marketing Journal on Sunday, September 28, 2008 Leave a comment
Closed social networks are not strictly closed, what I am referring to is the kind of network that rarely welcomes new member. There are plenty of individuals hovering around the edges wanting to get in, they just don’t know how to do it.
The only real way in is through invitation and that may need to come from several within the group. I may make it sound like a secret society but they aren’t, they just get terribly social with outsiders.
That however is the key. Divide and conquer. By socializing and getting to the various members you can build a rapport with them. Hopefully over time they will come to recognize you as a resource and invite you into their inner sanctum.
It should be remembered that you are not the only one trying to break into this network. What do you have to offer that no one else has? Why are you so important that you should be welcomed? These are not easy questions, yet they need to be answered.
Of course, there is one solution if breaking into a network is not working, start one of your own.
Leave a comment Category: Social Marketing
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