More Users Now Accessing Online Video

Writing by Social Marketing Journal on Tuesday, September 30, 2008 Leave a comment

IInternet users are now accessing online video in increasing numbers according to a recent study. The study showed a doubling of the number of users accessing video compared to 12 months ago.

The number of businesses now incorporating video content in their web pages is also increasing. An increasing number are producing their own video content and using sites such as YouTube you host the material.

Business content is generally focused in two area. “how to’ video tutorials and video product promotions. Product promotions are less well received, they do however provide a good vehicle for product demonstrations.

The report by Abi Research found that:

growth is due to the amount of rich content available in ad-supported format on portals and via social networks, along with increasing demand from people for video in both short-and long-form online content.

If you are not using video then perhaps now would be a good time to consider its worth to your overall plans.

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