Social Marketing Journal


Monthly archives for October, 2008

Facebook Application Review: Super Cool School Makes Learning Anything Free and Easy




It’s no surprise that the internet is moving at a fast pace. Every day it seems like something new is out and about creating a buzz and attracting visitors. With all the vast amounts of information where do you go to just learn without all the distractions? A new Facebook application by the name of Super Cool School has been developed with the hopes of educating individuals looking to learn about business techniques ranging from offline to online with topics such as social marketing and to how to write a business plan.

Each class is interactive with video, audio, chat and a virtual blackboard so classmates can interact with each other and also learn from each other. Unlike other online classes you have to purchase this one is free, fun and is introduced on a social level. For many trying to take classes and actually have to travel to a physical location just might not work with many people’s schedules these days. This way you can interact just like in a class room but sitting in your living room. If you can’t find a topic that you want to learn about you can actually request a specific area you want more understanding on and Super Cool School will find an expert to teach the topic of your choice. The best part is it doesn’t cost you one red cent to use. This is a great place for you to meet others with same interests so that you can network and build good long lasting relationships with. Super Cool School brings the power of knowledge and social media networking to one location.

If you are like many people that want to learn something but really don’t have the time to go out and search for available classes come check out Super Cool on Facebook and find out for yourself just how easy it is to learn again.

Posted in Facebook - Tagged facebook apps, facebook learning, online classes, online education, online learning
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Has Flickr Killed the Professional Photographer?



With so many budget cuts that exist in today’s business world many different companies and organizations are constantly looking for ways to cut costs and trim their budgets. Recently I have been seeing many photographers that are pretty upset that the amount of work they have been getting is starting to trend downward and Flickr is partly to blame for this.

The world of social marketing has allowed those people who society would have never acknowledged in the past where alive to all of a sudden have a voice, and a loud one. Flickr has allowed many photographers to come out of the wood work and have their work showcased in front of millions of people for free. Many of these artists might have not been business savvy people in the past and have not had the knowledge on how to leverage themselves as photographers but Flickr has changed that. It has allowed these behind the scenes photographers to come out of the shadows of society and be heard loud and clear. Many of them are willing to give away their works of art for almost nothing which is working out wonderful for companies who need the photos. Why does a company now have to pay that photographer with “12” years of experience massive amounts of cash where they can now equally great work at a fraction of the cost if not free.

If you are a professional photographer you really can’t get mad at anyone because this is evolution of technology and you can kick and scream and say horrible things about Flickr but nothing will change. The internet has arrived you are not the only one out of a job. Your best bet is to adapt to the situation and find out exactly how you can tweak your business so you can continue to put food on the table.

Posted in Social Marketing - Tagged Flickr, Has Flickr Killed the Professional Photographer?
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