More Demographic Data For Social Networks
Writing by Social Marketing Journal on Thursday, October 2, 2008 Comments Off
An interesting study from Australia that has been reported on in a post on WebProNews provides an insight into how men and women tick. A large of majority of men listed surfing the net as their number one relaxation.
There were far less women who labeled it their number one pastime, they prefer family and friends. Interestingly, men now prefer the internet to sex according to the statistics quoted. With less than 50% of men claiming sex as their number one relaxation preference to over 50% for the internet. Women were slightly lower at around 40%
The internet is still a male dominated society. There are of course many notable women who have found their place but when it comes to social networking, it is the principle domain of men.
It is an interesting statistic if you accept that women are often more social than men although they are probably prefer face-to-face contact to the anonymity of the internet. The trend is changing slowly with younger women than men accessing social sites such as Facebook and Myspace.
There is a key for social marketing there. If you want to target males then social networking sites such as Linkedin maybe more appropriate. If you want to target women, particularly young women, the Facebook or Myspace maybe more appropriate.
Comments Off Category: Social Networking
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