This issue actually goes far beyond simple reputation management. In fact it probably fits into the criminal landscape given the events. Many will have heard of the hoax(?) news story about Steve Jobs having a heart attack.
I wonder how many also know that in the first hours after the story ‘broke’, Apple shares took a heavy dip. It shows that Jobs is still considered one of Apples biggest allies and his loss could cripple the company – at least initially.
So what does this have to do with you? A lot since the same could happen to you. The end result would be the same if it is a publicly listed company, a sudden drop in share prices. For personal branding, the best way to handle things is be vigilant and to step in and stop the damage as soon as possible.
Reputation management is the key. There are many different programs that can help you manage your reputation. The damage done in this case was potentially huge. Millions of dollars wiped off the stock exchange. If the culprit can be found, he may face criminal charges for his actions.
The strange thing is, he could be quite innocent of any intent. He may have heard or seen something and jumped in before checking his facts.
