Social Marketing Journal


Monthly archives for December, 2008

Use LinkedIn to find a Job or New Career



Job cuts are here and they will probably be here for some time longer. 2009 will be a strange year for many people but there is hope out there. There are still many tools out there to become visible in front of employers it just requires some creativity. There are not too many people out there anymore that are not bouncing around on Facebook, Myspace or even Linkedin. If you have recently lost your job or feel like you might now is the time to take advantage of these free social networking sites. Linkedin could be a lifesaver. Linkedin allows you to update your resume and network with other like minded professionals right from the comfort of your home. often times recruiters target websites like Linkedin to find new recruits. By making connections and engaging in conversations online you can quickly make yourself visible. Linkedin provides a platform where you can showcase your strengths for everyone to see, even potential employers. Linkedin allows you to join groups and even visit offline get togethers such as networking events and happy hours where others can get to know each other. I’m not saying Linkedin is the end all be all but this tool can provide a valuable stepping stone to get in front of the right decision makers become visible. Linkedin has a variety of options for you to customize your profile. You even have the option to pay a monthly fee for additional exposure through the network. Linkedin in is not a confusing website by any means. If you have internet experience setting up a profile should be a breeze.

Posted in Social Networking - Tagged how to use linkedin, Linkedin, linkedin help, unemployed
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Facebook and Myspace – Looks Like the Turtle Caught up to the Hare



According to recent November numbers that have been generated on Compete.com Facebook has almost closed the gap entirely with Myspace and the number of users. Facebook grew just under 50 million visitors and Myspace was at about 56 million users in November.

What does this all mean? who knows, maybe people have more time on their hand because they are working less but Facebook has clearly juiced up their engine and is moving like an out of control locomotive. Much of Facebook’s traffic has surprisingly come from search engine traffic. Even though Facebook has clearly become a household name right along with Myspace. Facebook currently has about 400 million indexed pages so it has not been difficult for web traffic to bump into them. For a long time Myspace was the leader in domestic traffic but Facebook has really picked up the pace within the social marketing industry. Myspace is not blind to what is occurring either. They have ramped up their efforts increase their popularity in the social networking space. Myspace has made many changes over the last few months to their platform. many say these changes are long over due. Myspace has not made any real significant changes to the look and feel of their pages in sometime. Recent;y they have applied a “2.0″ type of feel to your page that is optional. We haven’t seen any numbers come out on this just yet but i’m sure we will very soon. Now if only Facebook can figure out just how to make a profit so they don’t have to get funding to keep the company alive.

Posted in Social Marketing - Tagged Face vs Myspace, Facebook, Myspace
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