How has Barack Obama Changed the Social Media Landscape?

I don’t want to beat a dead horse here and I know there has been a great deal written on Obama’s approach and reach with his online marketing campaign but how much has he really changed the landscape of social media marketing?

He has ultimately changed the way politicians and business owners in general will engage in marketing themselves during campaigns and elections but it will take more than just launching a Facebook page for yourself. Has Obama possibly even given social media the jump start it needed? We all know that social media has been like a runaway train and most people are just trying to hold on to the ride but as you get an older crowd of business owners really paying attention to Barack Obama and what he does to communicate with his people I can’t help to wonder if some of those older viewers who might have a hard time turning a computer one are starting to really wonder what Myspace and Twitter are. Many of these individuals will be business owners and if they see that their president of the United States of America is actively engaging in these things than maybe it will entice an older generation of business owners to start to dabble in this area. If Barack Obama can become the president from his efforts online a local business owner should be able to get the attention of a few people local in their town about what they offer.

I think many people agree that social media is not just a fad and that it is a powerful tool that really works in getting touch with your audience on a much more personal level. When we see world leaders using to their advantage then it must work we just have to be able to find how it works for our business. Each business is different and it will be important to try out as many different efforts as possible to fin the one that works best for you.

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