Social Marketing Journal


Monthly archives for February, 2009

Did Social Marketing Bring Back The Lost Atlantis?



Did Google find the lost city of Atlantis? A British aeronautical engineer was playing around recently with the new Google Earth 5.0 and has accidentally stumbled upon what might be the lost city of Atlantis 600 miles off the coast of Africa. The street like grid closely resembles a city like type of outline in the sea floor of this picture below. The power of social marketing has made this story spread like wildfire.

Years ago something like this would take much longer to make it around. it would most likely starts as an email campaign which would then turn into hundreds of thousands of forwards. Now with communication vehicles like blogs and social bookmarking websites it has allowed news like this to travel quicker than it ever has before. Google has since shut down the theory stating it is just the path the boat takes who collect the sonar graphs but I don’t know. I don’t really believe it 100%. I’m not saying that is an ancient old city down there but it might be worth to have a team of scuba divers drop into the water and take a look around. When this story first published earlier this week it received so much attention, attention that was incomprehensible 10 years ago. If a story is true or not does the power of social marketing take it to a level that is almost impossible to fix if it is false? Social marketing has allowed news to travel at lightning speed and we have only seen the beginning.

Posted in Social Marketing - Tagged google earth, Social Bookmarking, Social Marketing
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Social Networking Reputation Management Tool – StepRep



Social networking and social marketing has become a very important aspect of not only peoples lives but day to day business interaction as well. Many experts say that this is only the beginning of social media marketing and I’m going to venture out and say they are probably correct. As the social media marketing industry only grows in power and strength it will be even more crucial for companies to be able to keep a close eye on what some of the various networks are saying about them, especially websites like Twitter where news can travel very quickly through the online community. Often times so fast the amount of time required to actually fix the problem can be overwhelming. StepRep offers a tool that allows you to not only monitor your online reputation but also act and make corrections right from your account.

StepRep allows you to use your Google log in information to access your account ensuring that all Google results are identified either positive or negative. In today’s world your online reputation is very important to the survival and growth of your business. As generations grow more and more of that voice will be spread through out the internet in many different areas. If you do not monitor that voice to ensure that no negative press has found its way online it could require a great deal of effort to clean up down the road if not taken care of right away. More and more potential clients and customers are doing their due dilligence online before they make any purchase decisions so it is important to have a squeaky clean reputation before you start loosing business for your negative online publicity.

For more information on how StepRep can help you monitor your online reputation come sign up and have StepRep monitor what people are saying about you or your business.

Posted in Reputation Management - Tagged online reputation, Reputation Management, reputation management tool
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