Social Marketing Journal


Twitter to Start Charging for Business Accounts?



It has come to our attention that after a few years of building up a generous portfolio of users Twitter is actively brainstorming monetization methods of their social marketing platform which might be implemented very shortly. I mean it was bound to happen sooner or later. With this much use and attention how has it been so difficult for Twitter to make some money.

Twitter has realized just how important their little social marketing and micro blogging tool has become to many growing businesses. Maybe they have decided to finally make some money off the people that are making money on their platform. It ironic that their users are making a profit and growing businesses and organizations on Twitter but Twitter itself does not yet have a solid business plan on how it will make money. I’m glad to see the people at Twitter are starting to spin their wheels and figure out how to navigate from the red over to the riches of the green.

This is a great step but much more will be needed to become a cash generating monster. How long will investors keep coughing up bags of dough to keep their servers chugging? How would they figure out costs for commercial accounts? Also how about the thousands of consultants that leave cheeky responses and trickle in bits of self promotion here and there? How do you charge them? Do you only charge to the big guys? This is great step for Twitter but i’m sure there are loads of revisions that will take place before this makes it live.

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