Did Google find the lost city of Atlantis? A British aeronautical engineer was playing around recently with the new Google Earth 5.0 and has accidentally stumbled upon what might be the lost city of Atlantis 600 miles off the coast of Africa. The street like grid closely resembles a city like type of outline in the sea floor of this picture below. The power of social marketing has made this story spread like wildfire.

Years ago something like this would take much longer to make it around. it would most likely starts as an email campaign which would then turn into hundreds of thousands of forwards. Now with communication vehicles like blogs and social bookmarking websites it has allowed news like this to travel quicker than it ever has before. Google has since shut down the theory stating it is just the path the boat takes who collect the sonar graphs but I don’t know. I don’t really believe it 100%. I’m not saying that is an ancient old city down there but it might be worth to have a team of scuba divers drop into the water and take a look around. When this story first published earlier this week it received so much attention, attention that was incomprehensible 10 years ago. If a story is true or not does the power of social marketing take it to a level that is almost impossible to fix if it is false? Social marketing has allowed news to travel at lightning speed and we have only seen the beginning.


