Monthly archives for March, 2009

When is Launching A Yelp Profile the Right Time



Yelp is a type of website that can either make or break your business if launched at the wrong time. Social marketing reviews are great and very powerful but if you launch one and your business has a less than stellar reputation you could easily dig yourself a hole that will be difficult to get out of.

Yelp was founded in 2004 and was designed to bring the community together so that they can share voices and opinions on certain local businesses. Yelp is now one of the largest online review websites in the world. If you are performing some link building activities for your business and you finally decide to launch a Yelp profile you must be careful that you do not have angry customers or disgruntled employees. Is your brand followed by many or hated? I know it is difficult to answer this question but if you open the doors for others to write what they want about either yourself or your business then you must be ready to take in the bad and the good. Once someone leaves a negative comment on your profile there is no way to remove it. How ever if you have a business that is flourishing with lots of happy customers than this Yelp profile could help you generate even more business!

Customers are more willing to come visit your store or use as a vendor when they have been able to read what others have said about your business. The more positive information you have the better it looks for your business, obviously. So if you are confident about your business don’t hesitate and sign up for your Yelp business account today.

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Posted in Social Content - Tagged , ,

Just Close your Eyes and Dive Into Social Media Marketing



Social media marketing should not be looked at mystical chanted forest that should not be approached at night or by yourself. Look at it as a giant playground of customers and you can literally walk up to them, introduce yourself and be instantly visible. the longer you wait and procrastinate about your entering this space the more painful it will be down the road to actually catch and gain traction on your competition. Social marketing is a strange place for many businesses large and small, you just have to close your eyes and dive in head first. Here are some tips for when you get there.

1. Develop a thick Skin: one thing you have to realize is that you can never please everyone no matter what you do. You will get some individuals that either just don’t like you or your company and there is nothing you can do about it. Social media marketing allows those to voice their opinions about your organization or yourself. Your goal is not worry about those but get all the people that do enjoy your brand or yourself to over shadow any negativity and bury it.

2. Pick One or Two: Don’t get overwhelmed by the amount of social space online. Pick one or two platforms for now and develop good traction in those. You don’t have to learn every website inside and out by the end of the week. Just get into a few of them and have fun. When done correctly social media marketing can be very enjoyable.

3. Interact: Building a company profile and not using it is better than not building it at all but remember that you need to trigger some sort of interaction between people. Leaning up against the bar and putting out the vibe just isn’t going to cut it. You have to knock on people’s doors and ask them how they are doing.

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Posted in Social Marketing - Tagged , , ,
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