Popular Social Media Marketing Myths

Writing by Social Marketing Journal on Tuesday, March 3, 2009 Leave a comment

Social media marketing is a very new concept, and a concept that is not easily understood by many companies. So many sites and so many ways to approach social marketing. How do you know which is the right way for you? how do you know if it works? For a company that might have not had the most saviness of approaches when it came to online marketing might be even more frightened to venture in to the social space. How do you explain the social landscape to a marketing manager that still thinks pop ups are the big thing? I think there some typical misconceptions about the social space that should be first tackled and explained. In order to use these websites correctly you must be open to outside the box thinking. There is no formula to follow. You will not receive X amount of sales for X amount of time spent. It doesn’t work that way.

1. You have to be everywhere! There are many many social platforms out there. Some have become the staples of the industry and others are kind of looming in the shadows. Don’t feel like you have to be everywhere. if you are new to this area and you try to learn how to apply each site to your business in one week you will most likely pull all your hair out. Pick one or two and set up really nice optimized profiles and start slowly using them. Send out some friend requests and try engaging in some conversations with people. That is why you are there.

2. ROI is easy to Calculate: It has become terribly difficult to calculate ROI in this area of marketing. How can you put ROI on branding power and online conversations? You really can’t. Social media is the power of communicating to a large group. You can track website traffic that make it over to your website from clicking a link in your profile but what if they type in your url a week later from seeing your company in MySpace?

3. Take the same approach as everyone else: This couldn’t be further from the truth. It is perfectly fine to analyze the approach of a competitor online I would not recommend copying anyone’s approach. After spending some time using your social platforms your business will figure out how it molds into their business model. Through learning and mistakes you will find the approach that works best for you. Whether creating personas for your business, using an internal employee to be an ambassador or just using your business name you will find one that works best.

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