When is Launching A Yelp Profile the Right Time

Writing by Social Marketing Journal on Tuesday, March 31, 2009 Comments Off

Yelp is a type of website that can either make or break your business if launched at the wrong time. Social marketing reviews are great and very powerful but if you launch one and your business has a less than stellar reputation you could easily dig yourself a hole that will be difficult to get out of.

Yelp was founded in 2004 and was designed to bring the community together so that they can share voices and opinions on certain local businesses. Yelp is now one of the largest online review websites in the world. If you are performing some link building activities for your business and you finally decide to launch a Yelp profile you must be careful that you do not have angry customers or disgruntled employees. Is your brand followed by many or hated? I know it is difficult to answer this question but if you open the doors for others to write what they want about either yourself or your business then you must be ready to take in the bad and the good. Once someone leaves a negative comment on your profile there is no way to remove it. How ever if you have a business that is flourishing with lots of happy customers than this Yelp profile could help you generate even more business!

Customers are more willing to come visit your store or use as a vendor when they have been able to read what others have said about your business. The more positive information you have the better it looks for your business, obviously. So if you are confident about your business don’t hesitate and sign up for your Yelp business account today.

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Social Marketing Journal is a Blog that discusses all aspects of Social Media Optimization, Social Media Marketing, Social Networking and Reputation Management for the new and advanced reader.