Social marketing and social media networking is a very strange place for many companies. Many companies still look at it like a deer in headlights. Social media marketing is not clear cut by any means. if you go to a networking event it is a little difficult to gauge anything before you get there. You don’t really know how people will respond to your conversation or you as a person.
Online social media marketing is very similar in the sense that you can’t predict how your interaction will go. You should how ever have some sort of strategy and plan of attack when diving into the social networking landscape. How do you plan on interacting? Are you going to stand behind your company logo? or are you going to use your personal name to interact? Many “experts” have theories on how you should approach this but at the end of the day you really don’t know until you try it. if you are a consultant that it probably wouldn’t make sense to just use your logo. If you are Pepsi than just setting up a profile for the business might be enough.
Either way you want to carve out a strategy. Each social marketing platform is going to require a different approach. Each one takes a certain skill and approach to achieve the desired results you are looking for. The approach you take on Myspace will not work on Facebook and so on. What will work will take some time on your part to test out. Each company is different and will differently.
