Social Marketing Journal


Monthly archives for April, 2009

How do you Use Social Media Marketing for your Business?



Are you one of those people that use Twitter (or Tweet) in the car? or update your status on Facebook while you are out and about? Your not alone. Thousands of people are addicted to letting people know they are about to make a sandwich or that they just walked out the door. With such important information being presented real time companies and businesses everywhere are trying to capitalize on the ability to be able to connect with people real time.

What is your favorite style of use on the various social media marketing platforms? Do you write in a blog that you like to share or do you just like to interact on a very non-business friendly level and let the audience know every single move your making as you do it. There are many different ways to approach the social marketing landscape. It is important for everyone one and every business to realize that there is no exact science to how you should approach the social landscape. Different things work well for different individuals and organizations. Some principals will always apply, and that is to always take a tasteful approach. Don’t abuse the social platforms or you will be banned. Nobody likes to get spammed. building a business and self promotion is fine, it comes with the territory. It is important to change things up from time to time and try different tactics. Often times you might find something else that works a bit better.

We want to know what is your favorite approach? How do you use the social marketing platforms to stay ahead and be active? What do you dislike that others do?

Posted in Social Marketing - Tagged How do you Use Social Media Marketing for your Business?, Social Marketing
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Has Social Marketing Created Hurdles in the Ways we Communicate?



Recently president of Brick Marketing, Nick Stamoulis wrote and article on Marketing Pilgrim outlining the vast difference of communication efforts between Baby Boomers, Gen X and Gen Y individuals. If you own a business or have worked at a company where these three generations share work space and lines of communication you will know that there are probably many different challenges that occur on any day when it comes to communication. All three generations are slowly starting to overlap the amount of social marketing used for communication but the frequencies and skill levels are still very far apart. Lets take a look and see how the three generations vary.

Baby Boomers have spent a great deal of their life using face to face, mail and telephone communication efforts. This is what they have grown custom to and to adopt vastly new lines of communication is going to be difficult to integrate into their daily lives. Gen X are a bit more savvy when it comes to technology. Gen X is mostly worried about creating a healthy balance in their daily life pattern and tend to use IM, cell phone and email mostly for communication. Gen Y are very much into texting, IM and email for most of their communication efforts. Gen Y are idea factories and just want their ideas to be considered and valued by other employees.

Management at many different sized and shaped companies has been willingly trying to find a happy medium for everyone to be able to communicate efficiently. If a Gen Y’er is trying to IM a Baby Boomer who never has their IM on and check their email just a few times a day the lack of communication can quickly disrupt performance in the office. Once employees start to get frustrated in the workplace it simply just gets worse, especially if management ignores the signs. Is the speed of technology the problem? When the Baby Boomer generation was at the age of a Gen Y’er things where much different and technological advancement did not occur so quickly. When they did everyone had much more time to adapt and apply the new type of communication to their daily lives. Now with social networking websites creating new gathering places and platforms for communication the generation gaps are starting to take a toll.

To read more on this topic please click here and visit Marketing Pilgrim to read the full article about the workplace hurdles in communication.

Posted in Myspace, Social Marketing - Tagged Social Marketing, Social Marketing Created Hurdles in the Ways we Communicate?
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