Twitter has evolved into a cultural phenomenon very quickly. New social marketing related verbs have spawned just from the name of the website and it is growing in power every single day. Just like the days of MySpace when it first launched everyone wants to be envolved in the Twitter community. If you are still one of those business owners that doesn’t think it is right for your business you are most likely in denial. I drop updates into the Twitter account that we have and it doesn’t necessarily generate a great deal of conversation but when we look at our analytics account we see that we receive generous amounts of traffic to our site. All businesses should be on Twitter in some way. Here are 5 ways Twitter can help grow your online presence.
1. Following People: Research and find your competition on Twitter. Take a look at the type of people that are following them. Chances are it is your audience so start following them. Over time some of these followers will see and and check out your profile. Some will visit your site and some will just click and follow you. You now have the attention of that potential customer or client.
2. Promote Your Blog: Do you have a blog you write in everyday but are not sure exactly how to promote it. Try taking your blog posts and posting them in your Twitter account for everyone to see. This is a sure way to generate new traffic to your blog especially once you have built up a decent amount of qualified followers you will quickly see the amount of traffic to your blog build as well.
3. Twitter Directories: There are many Twitter directories out there since the birth of this giant social platform. Twitter directories are a great way for others to find your Twitter profile. Promotion will be important for others to find.
3. Real Time Search: Are you a service based business? With Twitters real time search ability you can attempt to track down other people talking about what you offer.
4. Conversation: Once you start generating conversations with people their list of followers will see who they are talking to and eventually make it to your profile. Once they are in your profile that could potentially be a new customer or client.
5. Link Building: At the bare minimum the act of building a profile for your business and filling out the profile areas completely is a form of link building for your business, even if you don’t use it that much.
