Becareful How you Use Facebook

Writing by Social Marketing Journal on Tuesday, June 9, 2009 Comments Off

It is no surprise why Facebook has grown so much and is passing by MySpace to quickly become the leader in social networking, it is clean. From day one Facebook has been strict on how people use their social platform. Obvious self promotion is severely frowned upon and could quickly get you banned from their website.

Facebook has very strict guidelines on how they want people to use their social networking tool and they will not hesitate to pull the plug on your profile. Launching a profile under your business name is a huge nono. Many people still try to launch personal profiles under their business name but be warned that you could spend a great deal of time and effort building up that profile only to have it shut down. You will still see friend requests coming from businesses because Facebook has not caught up with those profiles yet but it is only a matter of time before they do. In order for things to work out nicely you must launch a profile from an actual persons name. Then you can reach out to the community and try to express what it is that you offer but you must do it tastefully. Sure it makes it a bit more difficult to send someone a friend request from a person rather than a business but this is how Facebook keeps things as clean as possible in order to receive additional rounds of funding. If you want to target your business on Facebook you must create a business page located in the advertising section. You can then direct traffic to your business page through your personal profile to build awareness around your business.

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Social Marketing Journal is a Blog that discusses all aspects of Social Media Optimization, Social Media Marketing, Social Networking and Reputation Management for the new and advanced reader.