Facebook and Microsoft have reached agreement to extend their advertising partnership by placing Live Search on Facebook. LiveSide News Blog included an email from Microsoft which read in part:
As part of the deal, Microsoft will work with Facebook to bring its customers Live Search-powered web search and search ads by the end of the calendar year. Facebook will work with Microsoft to design the best search experience for Facebook’s customers and advertisers.
This is a big step forward for Microsoft. With search results being returned within Facebook, Live Search is sure to add to Microsoft’s income. With the millions of users coming through Facebook each day it may even boost Microsoft’s share of search results – only marginally, however as Microsoft spreads its wings and grabs all these little margins, they eventually add up to being a big margin.
For once, it may even be Google that loses a little search traffic. For Facebook users, it may be a plus. Then again it may be the start of a much broader advertisement placement throughout Facebook. Either that or a Microsoft takeover. I am not sure which is worse?
