Your profile is the starting point for your presence on Facebook, in fact, it is the window that allows others to look into you and your products. Your profile page is your landing page – the first thing that visitors see is that landing page so it needs to be optimized to sell you.
The profile page is one of the few areas you can control in Facebook. You control the design and the information that is contained. You can reveal as much or as little as you see fit. You can express your passion for any cause, any product or any brand. You need to take advantage of components including the Personal Info, Work Info, Photos, and applications to tell (sell) your story to the world.
Most people don’t realize how many page views profile pages generate. The more you network, the page views you can generate. The more your profile tells a story – the more attractive your message, the more people are going to want to see more.
Develop pages, which were launched by Facebook last year as a way for businesses of many types to easily establish a brand presence on Facebook, and you have a complete Facebook presence.
Facebook And Mini Feeds – Now With Comments
Facebook has a feature that I find interesting, yet limited. Perhaps I have not got the hang of it. The MiniFeeds are handy to grab feeds from your blog, del.icio.us, digg and SU accounts (there are others).
I have not been able to work out how to get the feed from more than one blog into my account. It seems it has a limitation in that respect.
What is interesting is the introduction of comments on these MiniFeeds. This will have one of two effects – one: it will decrease the number of visitors to your blog or website – let’s face it if I can comment on one of your posts in Facebook, why visit your blog in person. Not only that, I can see all your posts and view them in Facebook.
Two: you may find an interesting discussion starting that can be used on your blog as a new post – it can be great to receive inspiration from your readers. That’s value added content.
Of course you need to get viewers in to your profile first and that is where joining groups can be a great asset. Join the groups, add some value and your profile views will grow. The traffic to your site may not.
Whilst you can use url’s in the comments, they are ‘nofollow’ so there is little in the way of link value – however they do sneak through occasionally – if not then perhaps viewers to these comments will follow. Just make sure the comments add value and the link extends the conversation to a higher level. Facebook Minifeeds with comments – and interesting concept little utilized to date.