Social Marketing Journal


Posts in category Myspace

Think Before Your Speak On Any Social Platforms



Online social marketing networks have become a mega phone for people who have once been timid to be heard. Those who have had trouble speaking their mind or being vocal now have many social platforms to not only be heard but also seen. This has created a whole new way for businesses large and small to be found and explored. Many have had to learn the hard way though, with these powerful communication devices also comes a price to pay if not used correctly.

Many businesses have learned that word can travel very quickly through sites like Facebook or MySpace. So fast that once something is typed and published it is often to late to pull it back before the harm is done. What you may think is worthy of publishing a large group could tear apart online. If you have any irate customer or client trying to reach out to you on Twitter it is very important to handle it the right way. Remember many many people are going to see your response and they will quickly cast judgment on your business or your brand if not handled correctly. You must think long and hard when crafting together an approach for your business on the social platforms. One wrong step or interaction with a potential client or customer and you can quickly have a reputation management issue on your hands. Sites like Twitter where people can retweet responses things can quickly spread like wild fire. If you are a large or small business just venturing into the social platform space it will be important for you to put together a game plan on how you want to approach your communication. It is ok to take it slow at first and get your feet wet. test out various approaches on the various platforms before you find one that sticks with your business style. it is ok to develop different approaches for different social sites. The approach you take on Twitter will be vastly different than on LinkedIn or MySpace. Over time you will develop the right social marketing approach for you.

Download FREE Social Media Marketing eBooks, Whitepapers and Guides Below:

Posted in Social Marketing - Tagged Social Marketing, social marketing approach, Think Before Your Speak On Any Social Platforms
SHARE THIS Twitter Facebook Delicious StumbleUpon E-mail

Has Social Marketing Created Hurdles in the Ways we Communicate?



Recently president of Brick Marketing, Nick Stamoulis wrote and article on Marketing Pilgrim outlining the vast difference of communication efforts between Baby Boomers, Gen X and Gen Y individuals. If you own a business or have worked at a company where these three generations share work space and lines of communication you will know that there are probably many different challenges that occur on any day when it comes to communication. All three generations are slowly starting to overlap the amount of social marketing used for communication but the frequencies and skill levels are still very far apart. Lets take a look and see how the three generations vary.

Baby Boomers have spent a great deal of their life using face to face, mail and telephone communication efforts. This is what they have grown custom to and to adopt vastly new lines of communication is going to be difficult to integrate into their daily lives. Gen X are a bit more savvy when it comes to technology. Gen X is mostly worried about creating a healthy balance in their daily life pattern and tend to use IM, cell phone and email mostly for communication. Gen Y are very much into texting, IM and email for most of their communication efforts. Gen Y are idea factories and just want their ideas to be considered and valued by other employees.

Management at many different sized and shaped companies has been willingly trying to find a happy medium for everyone to be able to communicate efficiently. If a Gen Y’er is trying to IM a Baby Boomer who never has their IM on and check their email just a few times a day the lack of communication can quickly disrupt performance in the office. Once employees start to get frustrated in the workplace it simply just gets worse, especially if management ignores the signs. Is the speed of technology the problem? When the Baby Boomer generation was at the age of a Gen Y’er things where much different and technological advancement did not occur so quickly. When they did everyone had much more time to adapt and apply the new type of communication to their daily lives. Now with social networking websites creating new gathering places and platforms for communication the generation gaps are starting to take a toll.

To read more on this topic please click here and visit Marketing Pilgrim to read the full article about the workplace hurdles in communication.

Download FREE Social Media Marketing eBooks, Whitepapers and Guides Below:

Posted in Social Marketing - Tagged Social Marketing, Social Marketing Created Hurdles in the Ways we Communicate?
SHARE THIS Twitter Facebook Delicious StumbleUpon E-mail
« Older Entries
Download the free social SEO guide book that will help understand the best ways to integrate your social media marketing and SEO efforts!

Recent Posts

  • How much Time do you Spend Daily on Social Media?
  • 5 Ways Twitter can Grow Your Online Business
  • Think Before Your Speak On Any Social Platforms
  • Where Would We Be Without Online Social Networking?
  • Communication Lines Changing All Together?

Categories

  • Facebook
  • Myspace
  • Reputation Management
  • Social Blogging
  • Social Bookmarking
  • Social Content
  • Social Marketing
  • Social Marketing Books
  • Social Networking
  • Video Marketing
  • Web 2.0
  • YouTube

RSS Syndication

  • All posts
  • All comments

EvoLve theme by Blogatize  •  Powered by WordPress Social Marketing Journal

Receive FREE SEO Tips!


We value your privacy. You can unsubscribe anytime.