Posts in category Reputation Management

Reputation Management and Trackur



Andy Beal may be onto a winner with his reputation management tool, Trackur. I think his sales pitch opening line really drives home the point:

“You’ve worked hard to build your online reputation; wouldn’t you like to know if a blogger is about to flush it down the toilet?”

I know I would. Considering you can get a free 14 day trial of his reputation management software, it seems to me to be waste if we don’t at least give it a try. To quote from the web site:

The truth is, the web has made it possible for individuals to freely share their thoughts about you–and without much accountability. You should be made aware the moment your reputation is being discussed. Sure, you need to know about the attacks by your detractors, but you should also know when you’re receiving praise too!

The last part of that statement can quite important for an internet marketer. If your name, brand or products are receiving praise then you need to be able capitalize on it – perhaps with an increase in marketing activities or by increasing your social activities. If you’re selling products, it can be a great time launch a sale – when it comes to reputation management – you need to strike while the iron is hot as they say.

Trackur looks, on first impressions, to be an ideal tool for reputation management.
It certainly goes well beyond Google Alerts.

LEARN MORE ABOUT Reputation Management Software Trackur

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Working Smarter On Your Reputation Management



Reputation Management is one of those areas that every business owner is aware off, yet when it comes to the online world, they often don’t know where to start. A recent post on Small Business Labs highlights the need to work much smarter on your reputation management strategies.

The post highlighted some interesting statistics which include a report that 60% of those surveyed stated they would use social media to vent their feelings about a poor experience. This is where reputation management and reputation surveillance really need to be closely monitored.

Other statistics indicated that over 70% of respondents would use social media to undertake some form of research regarding reputation prior to purchasing and the recommendations of others could play an important role in their decision making. This reinforces the view that reputation management is not a task that is only undertaken after a storm.

Many novice social marketers have an approach where they expect results from their activities immediately. Possibly a sign of today’s impatient world. Social marketing, and with it your reputation management strategies, should be planned for the long term.

The most important aspect of social engagement is the development of your reputation over a period of time. Trust is a key point and by developing a trust within the community you are active in, whilst not totally insulating yourself from negative comments, you will find many defending you or your product or services. This is reputation management on auto pilot and its value cannot be counted in dollar terms.

To work smarter on your reputation management you need to gather around you, on any of the social sites, a group of individuals who have not only used your product or service, but are also happy to discuss their experiences when prompted. If you really want to protect your reputation and make your reputation management easier, you need to provide that positive experience in the first place.

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