So here we have another social platform that is all the hype at the water cooler. You visit Twitter you see no ads, no intricate graphics, and a very easy to navigate platform. What you do see is lots of people telling their toes are itchy and they just ate a peanut butter and jelly sandwich.
How has offering this information allowed this website to spread like wildfire? People are curious to what other people are doing and it is evident that this need is growing. I like twitter, I never generate a real conversations but when I look at my Google analytic’s account I notice that my messages do not go unnoticed. is it important for you, as a business owner, to be on Twitter? I think any social platform that has that much traffic and interaction deserves a few chances. Connect to some of your competitors and see how their strategy helps them or what their approach is in communicating people. Some companies set up a feed from their blog and some blast out promotions all day. Twitter is very powerful and can work but it is a trial and error on how it will successfully work for your business. One companies approach is not necessarily the right approach for you so it is important to try different things. Many large successful companies are using Twitter everyday to further grow their organization. Companies like Comcast even use it to take care of customer service related issue. Twitter is the new water cooler now and you don’t even have to get up to start gossiping.
