Writing by Kate Dickman on Friday, 18 of April , 2008 at 6:23 pm
Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks by Steve Weber is the perfect book for anyone looking to market their business via the newest mediums on the internet.
Many people are dropping the traditional forms of advertising offline and looking to the newer outlets as they generate more “buzz” quicker, easier, cheaper and more effectively. The book teaches you how to connect with customers, boost your visibility and use social networks in order to attain high success with virtal marketing. People are not paying attention to the standard marketing efforts anymore but are relying on newer technologies to deliver information and persuasive ideas their way.
If you know how to use these mediums to your advantage from a marketing standpoint, it will simply take your time and none of your money. The book teaches you how to use these social media sites, create profiles and market them without being “spammy”.
Small and large businesses alike are utilizing these networks to reach a worldwide spectrum of potential customers and are leveraging them at virtually no cost. It speaks of how the social networks enable a company to connect to consumers at a much more intimate level and allow fans of your products or services to spread the word rapidly.
It covers MySpace, building websites, blogging, using multimedia, tagging, social searching, content syndication, pay per click, revenue building and much more. Overall it is a great guide to get you started on how to begin your social marketing efforts. While you may not be able to do all of it on your own, you at least have a background on how to do it and can guide others to help you in your efforts. The book is worth the read and is written well for any reader!
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Category: Social Marketing Books
Writing by Kate Dickman on Tuesday, 15 of April , 2008 at 4:14 pm
“Unleashing Web 2.0: From Concepts to Creativity” by Gottfried Vossen is the perfect book when it comes to learning the emergence of Web 2.0 and exactly what it can do for individuals and companies alike. While this is more of a technical book geared towards developers, other web-savvy folks can get a good read out of it as well since it is quite thorough in its descriptions and information regarding Web 2.0
Gottfried Vossen currently serves as a professor of Computer Science and Information Systems at the University of Muenster in Germany as well as serving as the Editor in Chief of Elseviers Information Systems. A contributor - Stephan Hagemann is a PhD. student in Gottfried’s web technologies research group.
The book covers various topics such as a detailed list of Web 2.0 services and technologies, as well as informing the reader about new technology, products, services and more needed to utilize such tools.
The book introduces ideas of blogs and how an executive and their company can make the most of a blog that is related to their business as well as the benefits it holds. Giving a bit of history on the web, it goes in depth to explain popular internet technologies of today such as XML and CSS. It is a great stepping stone for learning about the Web 2.0 industry.
As previously mentioned, the book does get a bit technical which can be difficult for some but the way the book is written, most people will be able to understand it and follow it. If you are familiar with Web 2.0 products and websites, it is not suggested to be read as it will be mostly a review on what you already know but for those confused, intimidated or just completely curious about the subject – it’s the perfect book for you to get started on!
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Category: Social Marketing Books
