Social Marketing Journal » Social Marketing Books

Marketing to the Social Web: How Digital Customer Communities Build Your Business – Book Review

Social Marketing Journal — Wed, 04 Jun 2008 02:40:13 +0000

Marketing to the Social Web: How Digital Customer Communities Build Your Business is the ideal book for anyone looking to market through the social web. Larry Weber understands that the world is going digital and it is only an advantage for those looking to be competitive in their market. Although brands can speak, customers speak louder than ever through these social mediums and it is up to you to keep up to date with these tools.

The book includes information about reputation aggregation, social networks, blogs, e-communities and more. Weber paints a clear picture of the how social media has evolved and is continuing to do so and how businesses should utilize it. It will show the reader the differences between media today and traditional media, how to engage your customers in conversation about your brand, how to target consumers via the web, how to implement social media strategies and more. It includes various case study samples that show the successful campaigns as well as the failures. The advice for marketers is on point and shows how an integrated approach works best in terms of social media marketing.

The author cuts to the chase in the book and does not fill it with unnecessary jargon. This book is for beginners and for those who know what they are doing but are not achieving the results they desire.

The Author Larry Weber is the chairman of the W2 Group which is a global marketing services company that assists CMOs and are leaders in social media marketing. He is also the co-founder and chairman of the Massachusetts Innovation and Technology Exchange and advises the Massachusetts Governor on technology related issues. With his knowledge, you can rest assured that you are getting the full 411 on social media and its full capabilities.

BUY THIS BOOK NOW

Download FREE Social Media Marketing eBooks, Whitepapers and Guides Below:

Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking – Book Review

Social Marketing Journal — Fri, 18 Apr 2008 22:23:29 +0000

Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks by Steve Weber is the perfect book for anyone looking to market their business via the newest mediums on the internet.
Many people are dropping the traditional forms of advertising offline and looking to the newer outlets as they generate more “buzz” quicker, easier, cheaper and more effectively. The book teaches you how to connect with customers, boost your visibility and use social networks in order to attain high success with virtal marketing. People are not paying attention to the standard marketing efforts anymore but are relying on newer technologies to deliver information and persuasive ideas their way.
If you know how to use these mediums to your advantage from a marketing standpoint, it will simply take your time and none of your money. The book teaches you how to use these social media sites, create profiles and market them without being “spammy”.

Small and large businesses alike are utilizing these networks to reach a worldwide spectrum of potential customers and are leveraging them at virtually no cost. It speaks of how the social networks enable a company to connect to consumers at a much more intimate level and allow fans of your products or services to spread the word rapidly.
It covers MySpace, building websites, blogging, using multimedia, tagging, social searching, content syndication, pay per click, revenue building and much more. Overall it is a great guide to get you started on how to begin your social marketing efforts. While you may not be able to do all of it on your own, you at least have a background on how to do it and can guide others to help you in your efforts. The book is worth the read and is written well for any reader!

BUY THIS BOOK NOW