Social Marketing Journal - Social Media Marketing Optimization Blog » Social Marketing Books

Marketing to the Social Web: How Digital Customer Communities Build Your Business – Book Review

Social Marketing Journal — Wed, 04 Jun 2008 02:40:13 +0000

Marketing to the Social Web: How Digital Customer Communities Build Your Business is the ideal book for anyone looking to market through the social web. Larry Weber understands that the world is going digital and it is only an advantage for those looking to be competitive in their market. Although brands can speak, customers speak louder than ever through these social mediums and it is up to you to keep up to date with these tools.

The book includes information about reputation aggregation, social networks, blogs, e-communities and more. Weber paints a clear picture of the how social media has evolved and is continuing to do so and how businesses should utilize it. It will show the reader the differences between media today and traditional media, how to engage your customers in conversation about your brand, how to target consumers via the web, how to implement social media strategies and more. It includes various case study samples that show the successful campaigns as well as the failures. The advice for marketers is on point and shows how an integrated approach works best in terms of social media marketing.

The author cuts to the chase in the book and does not fill it with unnecessary jargon. This book is for beginners and for those who know what they are doing but are not achieving the results they desire.

The Author Larry Weber is the chairman of the W2 Group which is a global marketing services company that assists CMOs and are leaders in social media marketing. He is also the co-founder and chairman of the Massachusetts Innovation and Technology Exchange and advises the Massachusetts Governor on technology related issues. With his knowledge, you can rest assured that you are getting the full 411 on social media and its full capabilities.

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Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking – Book Review

Social Marketing Journal — Fri, 18 Apr 2008 22:23:29 +0000

Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks by Steve Weber is the perfect book for anyone looking to market their business via the newest mediums on the internet.
Many people are dropping the traditional forms of advertising offline and looking to the newer outlets as they generate more “buzz” quicker, easier, cheaper and more effectively. The book teaches you how to connect with customers, boost your visibility and use social networks in order to attain high success with virtal marketing. People are not paying attention to the standard marketing efforts anymore but are relying on newer technologies to deliver information and persuasive ideas their way.
If you know how to use these mediums to your advantage from a marketing standpoint, it will simply take your time and none of your money. The book teaches you how to use these social media sites, create profiles and market them without being “spammy”.

Small and large businesses alike are utilizing these networks to reach a worldwide spectrum of potential customers and are leveraging them at virtually no cost. It speaks of how the social networks enable a company to connect to consumers at a much more intimate level and allow fans of your products or services to spread the word rapidly.
It covers MySpace, building websites, blogging, using multimedia, tagging, social searching, content syndication, pay per click, revenue building and much more. Overall it is a great guide to get you started on how to begin your social marketing efforts. While you may not be able to do all of it on your own, you at least have a background on how to do it and can guide others to help you in your efforts. The book is worth the read and is written well for any reader!

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“Unleashing Web 2.0: From Concepts to Creativity” by Gottfried Vossen – Book Review

Social Marketing Journal — Tue, 15 Apr 2008 20:14:28 +0000

“Unleashing Web 2.0: From Concepts to Creativity” by Gottfried Vossen is the perfect book when it comes to learning the emergence of Web 2.0 and exactly what it can do for individuals and companies alike. While this is more of a technical book geared towards developers, other web-savvy folks can get a good read out of it as well since it is quite thorough in its descriptions and information regarding Web 2.0

Gottfried Vossen currently serves as a professor of Computer Science and Information Systems at the University of Muenster in Germany as well as serving as the Editor in Chief of Elseviers Information Systems. A contributor – Stephan Hagemann is a PhD. student in Gottfried’s web technologies research group.

The book covers various topics such as a detailed list of Web 2.0 services and technologies, as well as informing the reader about new technology, products, services and more needed to utilize such tools.

The book introduces ideas of blogs and how an executive and their company can make the most of a blog that is related to their business as well as the benefits it holds. Giving a bit of history on the web, it goes in depth to explain popular internet technologies of today such as XML and CSS. It is a great stepping stone for learning about the Web 2.0 industry.

As previously mentioned, the book does get a bit technical which can be difficult for some but the way the book is written, most people will be able to understand it and follow it. If you are familiar with Web 2.0 products and websites, it is not suggested to be read as it will be mostly a review on what you already know but for those confused, intimidated or just completely curious about the subject – it’s the perfect book for you to get started on!

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