How much time do you spend each day on your social marketing efforts? An hour? 5 hours? all day? How do you know if all the efforts you are putting in each day lurking around on Twitter and Facebook. Are you a Google analytics nuts where you track every visitor to adjust time spent using all the various social platforms? The reality is that is no right or wrong answer when it comes to figuring out if you are spending too much or not enough time trying to communicate and build relationships with others on the various social platforms.
It all depends on what your goals are for trying to communicate online with others. If you are updating your status during dinner you might have a slight problem but if you are a business owner and each potential person you communicate with could lead into a potential client or business relationship than you do what you have to. At some point you might want to ask yourself just how many visitors and sales inquiries you are getting from spending 5 hours on Facebook each day. It is very important as a business owner to be visible on all these sites. Your audience is there, plain and simple so it is important for you to be there also. Even if you think Twitter is just a fad it could be a fad that sticks around for a few years and could potentially generate a great deal of traffic and potential for your growing business. You have to ask yourself how you are using your time. If you are a florist in Boston why are you spending half your day communicating and speaking with people in Alabama> Nothing against Alabama but the chances of a resident there landing in your shop to buy flowers is very slim. You might be able to spend half that time searching for people locally and trying to trigger conversations that way. Just make sure you are corresponding with the right people so you don’t find out down the road that you have been communicating with the wrong people.
