Posts in category Social Networking

Friendster Now Getting Friendlier And Facebook Goes Irish



The big wide world of the web continues to get smaller as social media sites start to combine some of their power. In the past we have seen shared profiles, now we are seeing Friendster providing support for OpenSocial and Facebook applications.

You can now port applications from Facebook for example, into you Friendster profile. Furthermore, Friendster has open policy on monetizing their profiles and the applications. Friendster is the largest social networking site in Asia with 60 (out of 80) million users.

While on the topic of Facebook, they have announced that Dublin will become their international headquarters. From Dublin, they will run all of their international operations and provide support to users in Europe, Africa, and the Middle East.

Furthermore, Facebook employees will soon be able to sell their shares in the organization. From November 1, Facebook employees can sell up to 20% or $900,00

The company has a right of first refusal over employees’ shares, meaning that it has the right to match any price offered by a buyer; most companies have tighter restrictions.

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More Demographic Data For Social Networks



An interesting study from Australia that has been reported on in a post on WebProNews provides an insight into how men and women tick. A large of majority of men listed surfing the net as their number one relaxation.

There were far less women who labeled it their number one pastime, they prefer family and friends. Interestingly, men now prefer the internet to sex according to the statistics quoted. With less than 50% of men claiming sex as their number one relaxation preference to over 50% for the internet. Women were slightly lower at around 40%

The internet is still a male dominated society. There are of course many notable women who have found their place but when it comes to social networking, it is the principle domain of men.

It is an interesting statistic if you accept that women are often more social than men although they are probably prefer face-to-face contact to the anonymity of the internet. The trend is changing slowly with younger women than men accessing social sites such as Facebook and Myspace.

There is a key for social marketing there. If you want to target males then social networking sites such as Linkedin maybe more appropriate. If you want to target women, particularly young women, the Facebook or Myspace maybe more appropriate.

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