http://socialmarketingjournal.com Blog About Social Media Marketing Optimization. Thu, 15 May 2008 13:10:58 +0000 http://backend.userland.com/rss092 en According to a post on e-Consultancy, perhaps not. The post looked at research by Forrester who are advising marketers to spend more on social marketing. Part of Forrester's argument included: "Well-designed social applications are effective. Social programs leverage the voice of the customer to get messages carried further than ad impressions. If ... http://socialmarketingjournal.com/2008/05/15/should-you-spend-more-on-social-marketing/ Reputation Management is one of those areas that every business owner is aware off, yet when it comes to the online world, they often don't know where to start. A recent post on Small Business Labs highlights the need to work much smarter on your reputation management strategies. The post highlighted ... http://socialmarketingjournal.com/2008/05/14/working-smarter-on-your-reputation-management/ Market segmentation has been a major part of marketing for many decades. Do you apply the same principles to your online social marketing and through your social bookmarking? According Wikipedia: A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product ... http://socialmarketingjournal.com/2008/05/13/do-you-segment-your-social-bookmarking/ I am not sure if social marketing etiquette exists these days unless you have your own self imposed rules. Sure, social sites have their own rules or conditions for use, however these seem to be red flags to some marketing bulls who just want to charge through them. The last twelve ... http://socialmarketingjournal.com/2008/05/12/social-marketing-etiquette/ Today is Mother's Day in many parts of the world so you can imagine how busy many of social sites such as Facebook and MySpace are going to be. We live in a world where distance is no longer measured in miles, it's measured in how long it takes to ... http://socialmarketingjournal.com/2008/05/11/its-mothers-day-social-sites-will-be-buzzing/ MySpace is opening your profile data so that you can share the information across a number of other social sites. A report from Reuters News states: MySpace social network will let users choose to share their public profile information, such as pictures, videos, and text, across the Web to spread its ... http://socialmarketingjournal.com/2008/05/10/myspace-cares-and-shares/ Social marketing is not about advertising, at least not advertising on its own. Social marketing is the art of getting others to talk about your brand or products. Brand awareness or product awareness should be your ultimate aim with social marketing. When someone wants one of your products, it should ... http://socialmarketingjournal.com/2008/05/09/social-marketing-in-a-nutshell/ Facebook have introduced an interesting new feature, '"People You May Know". The idea is to help you to connect to friends that you may not have known were on Facebook. The system will match data from your profile with many others to see if there are any common areas such as ... http://socialmarketingjournal.com/2008/05/08/facebook-offering-friend-suggestions/ Whether you are blogging or building a web site their is one piece of social content that will always grab a visitors attention and that is a graphic, picture of photo. Many people are visual and while the written word can send a message, a picture, as they say, can ... http://socialmarketingjournal.com/2008/05/07/the-one-piece-of-social-content-that-always-grabs-their-attention/ Podcasting has become as popular as blogging possibly due to the fact you can download and listen to the content at a more convenient time. If it is going to be played back through an MP3 player and headphones, the sound quality needs to be spot on. It really isn't ... http://socialmarketingjournal.com/2008/05/06/promote-your-products-using-polished-podcasting-techniques/ I will preface this by saying that one size doesn't fit all and sometimes, by a fluke of good fortune, terrible social content does go viral, occasionally as a case of how not to do something. There are many articles written on how to produce social content to get your site ... http://socialmarketingjournal.com/2008/05/05/social-content-turnoffs-or-what-never-goes-viral/ Social and viral marketing is a trust issue - not a trust in you - more a trust between friends. It just needs the seeds. For any issue to become viral, the word needs to be spread, and that is done through trust, or at least perceived trust. Social sites are ... http://socialmarketingjournal.com/2008/05/04/social-marketing-is-built-on-trust/ I am not a stats person, however some stats stand out and should be taken into account when planning any campaign. The stats from the Facebook stats page do make for some interesting reading. So here is a did you know? Did You Know? There are more than 70 million Facebook users Facebook ... http://socialmarketingjournal.com/2008/05/03/facebook-stats-make-for-interesting-analysis/ Jason Alba wrote an interesting post on "I’m On LinkedIn - Now What???" regarding his approach to 'friend' request on LinkedIn. I am not sure how ethical his approach is although I can see where he is coming from and why. There are many social sites around and from the moment ... http://socialmarketingjournal.com/2008/05/02/getting-real-value-out-of-linkedin/ If you like to keep up with what is going on with your friends on Facebook then you may like this handy little social blogging plugin. The plugin requires WordPress 2.5 and above. To quote from this social blogging plugin's homepage: this plugin will process your Friends status updates RSS feed and/or ... http://socialmarketingjournal.com/2008/05/01/social-blogging-using-the-facebook-dashboard-widget-for-wordpress/ When we consider social sites we automatically think of Facebook, MySpace or perhaps Bebo. Social media sites include YouTube and Flickr. There are many social bookmarking sites that can be used to deliver traffic to your sites. Digg and StumbleUpon are the two most popular sites although del.icio.us is is also ... http://socialmarketingjournal.com/2008/04/30/more-social-bookmarking-sites-to-consider/ One aspect of social marketing which every business owner should be aware of is that it’s completely free. However, the most preventable marketing mistake that a business can make is to focus to heavily on themselves, their product or their service. Don't get me wrong, social marketing is all about promoting, ... http://socialmarketingjournal.com/2008/04/29/number-one-rule-for-social-marketing/ Web page design is becoming more important as each day goes by. StumbleUpon joined the thumbnail team earlier this month with thumbnails of stumblers favorite web sites displayed in their profiles. It is becoming a trend that I feel will only spread further since many members of social networking sites feel ... http://socialmarketingjournal.com/2008/04/28/put-on-a-pretty-face-for-stumbleupon/ Did you know you can now host your videos on Flick? Flickr have incorporated video streaming onto their site and you can now save up to 90 seconds of video per file. In other updates the storage capacity for each photo has been increased to 20 mb for pro members ... http://socialmarketingjournal.com/2008/04/27/video-on-flickr/ I was discussing all things web related with a friend and his wife yesterday and one of the topics that came up related to her interaction on the web. Now she spends as much time as I do online, however she has a very small number of activities and sites ... http://socialmarketingjournal.com/2008/04/26/you-can-social-network-in-the-strangest-places/