March 2021

Research showed that up to 60% of customers join B2B loyalty programs, but only half actively participate in them. Many customers enroll in a loyalty program because of some promising rewards but later back down when the program fails to satisfy their needs.  Unfortunately, too many loyalty programs fail actually to address the needs of …

HOW TO SATISFY CUSTOMERS WITH YOUR LOYALTY PROGRAM Read More »

From the perspective of an outsider, a loyalty program may not be outwardly different from one another. But from the perspective of a business analyst and a professional entrepreneur, there might be twists and turns toward achieving the same overall goal. The most significant overall goal of all loyalty programs is to retain loyal customers …

Special Loyalty Programs for Retail Stores Read More »