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Research showed that up to 60% of customers join B2B loyalty programs, but only half actively participate in them. Many customers enroll in a loyalty program because of some promising rewards but later back down when the program fails to satisfy their needs.  Unfortunately, too many loyalty programs fail actually to address the needs of …

HOW TO SATISFY CUSTOMERS WITH YOUR LOYALTY PROGRAM Read More »

From the perspective of an outsider, a loyalty program may not be outwardly different from one another. But from the perspective of a business analyst and a professional entrepreneur, there might be twists and turns toward achieving the same overall goal. The most significant overall goal of all loyalty programs is to retain loyal customers …

Special Loyalty Programs for Retail Stores Read More »

Most of the large companies we see today have been once very small, even incremental marketing. Of course, most of them become what they are today because they nurture their business dreams through the ups and downs, but there is more to sustaining a top position in the business world than the dream chasing attitude.  …

LOYALTY PROGRAMS FOR LARGE COMPANIES Read More »

Customer loyalty is an essential part of every business marketing strategy. It serves a multifunction locking up your loyal customers to your brand while driving in new ones. It’s logical. When customers are satisfied with the relationship they share with their favorite brand, they will surely ask others to come and share the good experience. …

12 SECRETS ABOUT LOYALTY PROGRAMS THE GOVERNMENT IS HIDING Read More »