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HOW TO SATISFY CUSTOMERS WITH YOUR LOYALTY PROGRAM

Research showed that up to 60% of customers join B2B loyalty programs, but only half actively participate in them. Many customers enroll in a loyalty program because of some promising rewards but later back down when the program fails to satisfy their needs.  Unfortunately, too many loyalty programs fail actually to address the needs of …

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12 SECRETS ABOUT LOYALTY PROGRAMS THE GOVERNMENT IS HIDING

Customer loyalty is an essential part of every business marketing strategy. It serves a multifunction locking up your loyal customers to your brand while driving in new ones. It’s logical. When customers are satisfied with the relationship they share with their favorite brand, they will surely ask others to come and share the good experience. …

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